Our Vision for the Future

Building the QVC of the future

At QVC, we’re determined to create a future that’s as bright as our past. For this reason, we have developed what we see as our Vision for the future, set out under four themes:

  • Being leaders in our market
  • Delivering a great customer experience
  • Excelling at our processes
  • Creating a great place to work

We believe that most of what QVC does, we do very well. But, we’re still a work in progress, with much more to do – and our vision expresses what we aspire to be as a company.

We’re building the QVC of the future by being leaders in our market

When QVC entered the TV shopping market 14 years ago, things were very different. Today we are competing in an increasingly crowded marketplace, and one of our biggest challenges for the future is maintaining our number one position.

We’re building the QVC of the future by delivering a great customer experience

QVC is all about building trust, and our success stems from creating strong relationships with our customers. It’s at the heart of everything we do.

The challenge for the future is to build on the long-term relationships we have with our viewers and extend our viewership and customer reach by focusing on the shopping experience.

We’re building the QVC of the future by excelling at our processes

QVC continuously invests in its operations, systems and people to deliver unbeatable service and great value for money. Our challenge is to continue focusing on the customer by using new technology, building strong systems and processes, and concentrating on execution.

We’re building the QVC of the future by creating a great place to work

QVC’s a unique place to work, and we have a unique workforce. Our people and strong culture are key to maintaining our edge in the market. Our challenge for the future is building a values-based company which becomes an even greater place to work.